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Riding since 1910

Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles has transitioned from just dealing with bicycle manufacture and design to becoming an expert in mobility and well-being solutions. Known best for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has practically created and perfected every new cycle category in the country – the first MTB, the first geared bike, the first Shox model, the first girls bike, the first kids bike, the first light roadster, the first carbon frame bike and India’s first cycling café. The first Hercules bicycle rolled out in 1951 – the first of many. TI Cycles has plants at Chennai & Rajpura and major warehouses at Guwahati & Chennai through which it serves a nationwide 1,000 plus dealer-network.

Currently, TI Cycles is the market leader in the ‘Specials’ segment with a nationwide presence bolstered by a network of around 11,500 primary and secondary dealers, zonal offices, and warehouses.

Our Story

  1. Hercules
    1949
    2 Years after Independence
    Murugappa Group founded TI Cycles, with Tube Investments, UK.
  2. Hercules
    1951
    First Factory
    His Highness, the Maharaja of Bhavnagar (then Governor of Madras State) inaugurated the TI Cycles ‘A’ factory. The first Hercules rolled out of the plant and went on to become an enduring best seller.
  3. Hercules
    1954
    Second Factory
    The ‘B’ Factory of TI cycles to manufacture bicycle components was inaugurated by His Highness Jayachamaraja Wadiyar, the then Rajpramukh, Mysore State.
  4. Hercules
    1955
    The Brand inception
    Hercules (India) is renamed as Hercules- an indication of our collaborator’s acceptance of TI quality standards.
  5. Hercules
    1960
    1 Million Mark
    The one millionth TI bicycle is made in February.
  6. Hercules
    1970
    Around the World
    TI Cycle was awarded the Government of India’s trophy for outsourcing export performance during 68-69.
  7. Hercules
    1974
    Year of Silver Jubilee
    TI India celebrated 25 years of pioneering existence in many fields.
  8. Hercules
    1992
    Launching MTBs
    Keeping its pioneering flag flying high, TICI introduced the first MTB-Hercules MTB, till date the largest selling MTB in the market.
  9. Hercules
    2006
    The Launch of Track & Trail
    TI launches its first flagship store, Track & Trail in Ahmedabad.
  10. Hercules
    2008
    Increasing Retail Footprint
    The retail footprint increases to 150 Track & Trail outlets
  11. Hercules
    2011
    A milestone opening
    200th Track & Trail Store opened in April 2012
  12. Hercules
    2012
    Award & Recognitions
    • TI Cycles of India won the ‘Emerging Market Retailer of the year’ award in the Asia Retail Excellence Awards 2012. • Hercules was selected as Superbrand of the year
  13. Hercules
    2019
    #MadeforMore
    Hercules launches a new campaign of Made for More
  14. Hercules
    2020
    #BoysareBack
    After COVID dwindled, Hercules launched one of the most acclaimed campaign Boys are Back
  15. Hercules
    2021
    Hercules X Rishab Pant
    Hercules Singed up Indian Batsman Wicketkeeper Mr. Rishab Pant as the brand ambassador

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